Commercial Project for the NGO Wrocław Children’s Creativity Center (WCTD)
While working on the rebranding of the visual identity for the non-governmental organization Wrocławskie Centrum Twórczości Dziecka, I developed a new graphic system tailored to the communication needs of both the organization and its audience.
The scope of the project included:
🔹 analysis of the organization’s communication and needs
🔹 development of a visual identity concept
🔹 design of the logo and communication support materials
🔹 preparation of applications (promotional and workshop materials)
As part of the project, a logo was created and selected by the foundation, along with materials such as business cards, posters, and flyers, which are currently used in the organization’s ongoing communication.
The remaining elements represent an extension of the concept of a cohesive visual system.
The goal of the project was to create a modern, friendly, and clear visual identity that supports the organization’s educational activities.
Visual Identity for WCTD - Logo design, color palette, typography, mocups and initial branding applications.
Moodboard
A minimalist business card design based on soft colors and organic logo forms. Light blue accents emphasize the friendly and creative character of the visual identity.
The poster design combines a minimalist layout with dynamic typography and organic graphic lines. Light blue accents and participant photography emphasize the creative and educational character of the workshops.
The flyer design extends the cohesive visual identity through a clear layout and modern graphic forms. The composition was created to present workshop information in a clean and accessible way.
The poster design uses bold typography and a contrasting composition to emphasize the theatrical character of the workshops. Participant photography creates an expressive and artistic atmosphere.
Projekt ulotki utrzymany jest w spójnej, kontrastowej estetyce, nawiązującej do teatralnego charakteru warsztatów. Dynamiczny układ fotografii i wyrazista typografia budują artystyczny oraz ekspresyjny charakter projektu.